Brand

How to write and show Twinhoods. If you’re writing about us, the press page has the story and the logo files are below. Neon pink, two pins, one heart.

• Name and voice
• The mark
• Wordmark
• Colour
• Type
• Map colours
• Downloads

Name and voice

Write Twinhoods: one word, capital T in running text. The logotype is lower case, twinhoods, with “twin” heavier. The slogan is “Translate any city into yours.”

Twinhoods translates: a city is translated into another city, the way a book is translated into a language.

• WriteTwinhoods
• NotTwinHoods, Twin Hoods, twinhoods.com as the name
• WriteBerlin, translated into Istanbul
• NotBerlin in Istanbul names
• WriteNeukölln is the Dalston of London
• Write99% same vibe

The mark

Two map pins, tilted towards each other until their tips meet and form a heart. The left pin is darker, the right lighter, and both pin holes always show. It stands for the idea: two places, one feeling.

ON DARK · #e8326f + #ff9cc2

ON LIGHT · #940f43 + #e0306f

Clear space

Keep at least x free on every side, where x is the diameter of one pin head. Nothing else goes inside the dashed line.

Minimum size

The horizontal logo: 120 px wide. The mark with its holes: 24 px tall. Smaller than that, use the favicon (down to 16 px).

Don’t

• No solid heartThe pin holes always show.

• No white halvesNot white pins on a colour; use a dark or light ground.

• Don’t rotate or stretchThe tips meet straight down.

• Don’t recolour or redrawOnly the two pink pairs below, from the files.

Wordmark

Set in Gabarito: “twin” at weight 800, “hoods” at 500, letter-spacing −0.035em, all lower case. In the horizontal logo the mark sits to the left, a little taller than the type size, with a gap of a little under half the type size; in the vertical logo it sits centred above the name. Use the logo files rather than typing it: their letters are outlined, so they need no font.

Colour

Neon pink is the brand and the interface accent. The site has two themes, Night and Paper; each colour has a value for each. There is no mint green and no brand red. Click a swatch to copy its hex.

The favicon, app icon and profile picture use the Night pins (#e8326f and #ff9cc2) on a Night (#04060c) rounded square.

Type

All four are open-source (SIL Open Font License) and free to download from Google Fonts.

Map colours

On the map, each neighbourhood is coloured by its family: the kind of place it most stands out as within its own city. These colours belong to the map only, never to the logo.

Downloads

Everything below is also in the press kit (ZIP). PNGs have transparent backgrounds. “On dark” files are for dark grounds, “on light” for light ones.